Australasian Cinema > awards

Awards

AACTAs 2011- | AFIs 1969-2010 | Oscars | other

Under capitalism, awards have more to do with making money than anything else. Not only will an award-winning film make more money, the 'reverse' is also the case: the more money a film makes, the more likely it is to get an award.

Cinema is an industry. Income depends on the number of people paying for the film, which logically depends on its popularity. Which in turn depends on the extent to which it conforms to the expectations (of a film) of a large number of people. Their mores include things they really care about (sport, money, life and death, nationalism—perhaps in that order) and things they think they should be seen to care about because of political correctness (indigenous issues, feminism, animal welfare). See Ride like a Girl, which has several of those things going for it, and one big one against.


Garry Gillard | New: 13 December, 2010 | Now: 18 November, 2019